Most of my clients are local and work within a 10-20 mile radius.
However, one is licensed in 2 states and travels around the country.
Statewide SEO is a bit more complicated than local. One thing we’ve noticed is that his Google Business map listing doesn’t show as often as his website-only.
Because of this, I suggested that we create a “Where We Work” page that provides a map graphic highlighting his most popular areas along with explicitly listing each county/city.
He asked if we could make it interactive, i.e., if someone clicks on a county, they redirect to a separate page that lists the top cities.
I know there are two ways to implement an interactive map:
- Use a custom map API
- Manually define the borders using SVG or coordinates
Considering I’ve never done either of these things in a client project, a bit of wisdom and negotiating come in handy here! The real question – is it worth the extra effort and money for him?
I explained my thought process and found a few examples of interactive maps like this one – SimpleMaps
We agreed to launch using images (vs. interactive) to get it out there faster. Down the road, we may give interactivity a shot because I would like to learn how it’s done.