Part of earning more money per project as a web designer is increasing your efficiency.
This is best accomplished by creating standard procedures for every small business website you build.
If you are looking for less guesswork and more productivity, the easiest way to accomplish this is by using a web design questionnaire for your initial consultation with a potential client.
By asking your client questions about their company, their past marketing decisions, their website vision and what they want to accomplish, you will be in a much better position to charge accordingly.
Here are my favorite questions to get a ballpark of the job scope:
- List all of the following: Company Name, Address, Phone and Website (if available)
- What year was the company founded?
- Do you have a company logo or preferred colors?
- List all primary contacts: Name, E-mail and Phone
- List all of your services/products that you want included on the website
- List all nearby cities, towns or counties within your service area
- What differentiates you from your competition?
- What types of advertising do you use now, or have you used in the past?
- Do you have a domain and/or website hosting?
- What is the main goal of the website? (i.e. phone calls, e-mail leads, sell products)
- List all pages you want on your website
- Do you want a contact form on your website?
- Do you want to list any organizations you are part of?
- Do you have social media accounts that you want to link?
- If you have website stats, how many visitors do you get each month?
- If you have website stats, what is your main source of traffic?
- Do you have text, photos and/or testimonials ready for the website?
- Do you have videos to feature on your website?
- How often do you plan to update the website content after launch?
- Do you have other marketing materials (i.e. brochures) to use as inspiration for the website design?
- Do you have 2-3 websites that you would like to emulate?
- What is your target date for launching the website?
- If your ideal customer was searching for you, what would they type into Google? Please list 5-10 that come to mind