Cool Tool, Service or Resource
Writing is such an essential skill for making money. As a math and numbers kind of guy, I steered away early from the subjective world of words.
I got out of this rut by creating my blog years ago, which forced me to clarify my thoughts on business and life.
Every day as I browse the web, I come across words I don’t know.
Here’s a lesson in usability – I’m too lazy to copy/paste, open a new tab, and search Google. With this Google Chrome extension, you’ll get the definition instantly by double-clicking.
Now build your vocabulary!
Web Design Example
Content marketing is an overlooked method to get more traffic for small business websites, mainly because it’s a long-term process.
You don’t publish a blog post and have it ranked on Google within days. That can take months or even years.
The key is answering real questions customers have about your core service. How do you figure this out? Get ideas by asking WHO, WHAT, WHEN, WHERE, WHY, HOW.
For a kitchen remodeling project, you know a homeowner is thinking, “how long will my kitchen be under construction?”
The linked article from a Delaware remodeler goes into detail on that simple question, and what I love even more is they encourage the visitor to download a “Kitchen Remodeling Cost Guide” by providing their email.
Does it sound familiar? I implement this exact strategy – it’s why you’ve subscribed to my list!
A free guide giveaway is a perfect example of what I’ve pitched to upsell my current clients. Unfortunately, many are too non-technical to have an interest in creating an email or content strategy.
That doesn’t mean I’ll stop trying to sell them.
How to Find Clients
One of my clients is getting his new fleet of trucks “wrapped” with their logo. I sent over graphics to the owner of the truck wrap company.
Think about what a perfect opportunity it is to develop a relationship with this guy…
- He works mostly with local contractors, my preferred niche
- He deals with print marketing, not online marketing
- We can find common ground on the graphic design connection
In every industry, there are plenty of similar but non-competing businesses where it makes sense for both parties to work together.
In the future, I can see us referring leads to each other. It all depends on the trust, and that comes from playing the long game, not the immediate cash grab.