Cool Tool, Service or Resource
Gumroad
Gumroad is the platform that I used to sell the first version of my web design business plan, which at the time was a one-time delivery of files (PDF & MP4). I’m still in contact with many of those initial customers and gave them lifetime access when that product transitioned into a monthly membership!
If you need an easy solution to sell your digital products, Gumroad does an excellent job.
Web Design Example
Plant the Future
I use GoDaddy for many of my domains, but I DO NOT recommend them for hosting. I had a couple of bad experiences with clients whose WordPress websites were on their servers.
With that said, GoDaddy has plenty of satisfied customers. Last month when I logged in to manage domains, they were promoting a small business website called Plant the Future.
As a gardener, I had to check it out. Here are the highlights:
- Based in Miami, Florida
- They have multiple arms – design, art gallery, gift shop, online sales
- They have great content – plant care guides, product examples
- Video banner (very cool)
- The homepage and blog are WordPress
- They use a different platform for selling (BigCommerce)
- Their store is on a subdomain (that’s how two platforms are separated)
Ultimately, I’m agnostic when it comes to which web host to choose. They are all good enough to start as a beginner. What’s more important is creating a unique message, and brand like this company is doing.
Click here to see my favorite WordPress web hosting companies
How to Find Clients
Do you want an easy strategy that is in plain sight? It’s perhaps the most obvious strategy, but I cannot tell you how many bad websites it will unearth.
Businesses that succeed on Google rank high for the best terms. If you’re going after a specific niche, it’s not hard to figure out what those searches might look like, for instance – landscaper miami fl.
You have almost 0% chance if you reach out to a company ranking #1 for a competitive term like this. But what about those who are just a little deeper in the search results?
Look for businesses near you that are around pages 3-10+, browse their websites, and see if you can improve what they currently have.
Here’s something you may not know, you can expand your Google search pages to show 100 results!
Go to Google’s homepage and navigate to the Search settings. Then drag the slider to your desired number.
The good news is people who already have a website at least get the value better than those who must be convinced. There’s a good chance they’ve received a few leads or customers, and want more. They don’t know how because Google’s changing so rapidly.
You can guide them to better success online!