People across every industry underestimate what it takes to complete a project outside of their expertise.
It happens as a freelancer as you deal with cheap clients who would instead build a free website themselves or go without one than outsource to a professional like you.
Bad clients also want to know how much time you spend working, because if it’s an hour or two, why should they pay you $500 – $1,000?
I heard a great quote recently, and to paraphrase, tell those clients, “I spent five years learning, and that’s why the project takes me 1 hour.“
On top of that, many projects require “thought investment,” aka the time you spend making critical decisions.
I find this quite often when I’m dealing with web design leads in the home service industry. Their business is one with project costs in a fixed range.
EXAMPLE: If you get three roofing quotes and one is 50% more than the other two, you’re probably getting ripped off. However, if you get three web design prices, it might be $100, $1,000 and $5,000. That’s not uncommon with idea work.
Often, it’s hard to articulate the value of an idea because it’s potential.
More ideas = more creativity = differentiation from competitors.
One good idea I had recently was painfully apparent in retrospect. I bought screencast software years ago to launch my YouTube channel. Why not use that software to give my best clients private monthly analytics updates vs. sending a boring PDF?
This process takes about 30-45 minutes, and across the board, they have all provided positive feedback on how helpful it was to understand the work I do on the back-end of their websites.
As you can tell, it’s an excellent method to justify your value and show your effort.
It’s hard to be successful if you’re providing a “commodity” service like web design or hosting without ever advancing to content creation, analytics, and driving traffic AFTER launching.
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